90 early, the birth of a large number of Shunde household electrical appliance factory, most of these factories to OEM manufacturing, for major household electrical appliance enterprises can guarantee to do OEM business in the market economy to survive and live well. Do OEM for other companies in the process, the accumulated experience and technology, a number of foundries began to create its own brand, with its own brand marketing efforts. Currently we have no lack of famous appliance brands such enterprises, the U.S., and Geli now also for foreign Carrier, Daikin, Panasonic and other manufacturers to do OEM. These enterprises start from OEM, bigger and stronger, as many of
Small appliances Foundry business model, many manufacturing enterprises in Shunde has also embarked on a “foundry + own brand” model.
Sport Star Electric is a work with more than ten years history of business, three years ago, the operation of its own brand, its
Disinfection cabinet , Smoke, Gas stoves Products Suning Sale in good condition. Sport Star appliances, director of marketing, said Air appropriate Shum, Hong-sing the next three to five years will strive to achieve second-tier brand in South China’s goal of a class of the brand, and enter the national market.
08 Fair stunning debut In such a short period of time, to dominate the South China area, enter the national market objective, is not easy. Particularly in the current global financial crisis is the gradual penetration of the domestic market situation, the international market contraction in exports, the export of household electrical appliances of some major companies began efforts to develop the domestic market, this situation has just recently concluded in Canton and Shunde Bo at home can get a glimpse. If the Fair is the world’s barometer of the procurement of Chinese products, then the Shunde Expo is the global home appliance products in China a barometer of the procurement, many exhibitors said drink buyers “two sessions” of the number of participants, more than in previous years. “General, less than in previous years.” This is the Marketing Director Health Cen Star appliances should Shunde home the 2008 Air Expo exhibitors dealers in the impression. When asked Kang Star exhibition effect, the CEN should hang, “Yes, distributors of our products are very interested in, and Kang Star brand image and product features are recognized.” Cen Yi He says, “Sport stars, whether brand or product Location is very unique. Kang Star Brand Ambassador is a star Michelle Reis, the company intended to build a high-quality, international brand. positioning high-end product meets the current kitchen and bathroom products market, the trend of high-end products favored, also ensure that the majority of dealer profits. “
Home in Shunde Expo 08 meeting, Kang Star appearance described as “amazing.” Linda Kang stars as brand ambassador booth attracted a lot of dealers stop, into the health Star Pavilion, dealers were Kang star hood, cooker, disinfection cabinet products full of praise. Both the brand image, or exhibition design, and Sport Star is one of the major highlights of the exhibition area. For brand image building, Kang Star sympathetically, brand ambassador must be consistent with product positioning, the two can complement each other. Sport Star product positioning in high-end, elegant designs, and a former Miss Hong Kong famous actress Michelle Reis’s elegant, refined, confident temperament is very fit. It is understood that Kang Star Electric in October and the film stars Michelle Reis has just signed a contract became a spokesman for Hong satellite image products.
Star Michael Kang, general manager of Education and loyal cooperation agreement officially signed with Michelle Reis
Subsequently, Kang stars will launch plane, outdoor advertising,
TV Ads will begin in March 2009 began to put in CCTV. Strength of the brand so much publicity, and other second and third tier brands pull away, brand building is the greatest support to the dealer, a series of health promotion programs stars for many dealers with high hopes and Sport Star cooperation.
Disinfector more easy to sell 2003 SARS year so that disinfecting cabinet the rage, but then return to the market a few years disinfector flat. On this point, Cen Air should not agree, disinfection cabinet is currently the stove and smoke together in three-piece in the form of sales, less sold separately, and with the kitchen renovation of overall consumer demand and healthy environment for the performance of household appliances concerns, disinfection cabinet, the market is gradually growing, creating its own brand from the beginning to the current three years, Kang stars disinfection cabinet has remained at 30-40% annual growth rate.
“Bundled” sales for sterilization cabinet re-found life, and kitchen electric products, high profits for
TV , Air conditioning companies envy. Kitchen electric products in China the average profit margin of 30%, far higher than the traditional 5-10% of major appliances. High profits has attracted many enterprises to join, many of the traditional electric kitchen appliance brands enter the market,
Changhong Haier, Midea, said Deng Jun electricity market into the kitchen. Many “new forces” and veteran “overlord” crowded market in the kitchen electricity, left to second-tier brand new market space can there? Brand Hong same stage with big stars what means? Star marketing director Kang Yi Cen Air, describes the situation kitchen electricity market competition, “competition that did not exist, we should work together to market bigger, like KFC and McDonald’s delicate relationship between cooperation and competition. Composite price, appearance, function and more of factors, Kang Star products cost effective, highest quality products to do is sing, Kang has been pursuing.
Future: based on South into the national market
Experts predict, the next 10 years, China will have 33% of households moved into new houses, which means there are 2.6 million each year over the kitchen appliances to replacement. On just a whole kitchen, the next 5 years, 29% of urban families to buy a whole kitchen, the market space will reach 58 billion yuan. Star currently has invested tens of millions of health to create more than 60,000 square new industrial park, Kang Star brand has been formulated to disinfect counter market focus, and full implementation into the overall kitchen plan.
According to reports, at the end of the 08 Shunde
Appliance World Expo
The exhibition work, the Health Star will begin a new round of advertising, including magazines, Internet, outdoor, etc., TV advertising will be in March 2009 formally began airing on CCTV. In addition to advertising, the Sport star product promotion will be held in various places, by Michelle Reis endorsement of Sport star kitchen appliances into the country.
I am a professional writer from China Quality Lighting, which contains a great deal of information about room folding screen , buffet e11