Five Star and Best Buy reached the anniversary of the joint venture, in terms of market share and brand awareness at present in terms of possession, five-star and has been initially completed the appliances in the same city competing with the total rivals to contend with Yetai, broken appliances of Chengdu market, owned by the original pattern. In a joint venture with the international advanced one year after the home appliance chain, five-star will take over the competition to make moves to become the focus of industry attention, with questions, May 31, Morning Post, general manager of the dialogue to grace the five-star segment in Sichuan forever.
Chengdu at the end of a perfect ending
According to the Prime
that competition in 2005 were caught in the cycle appliances, home appliance chain enterprises have been reckless, crazy circle city treetop, resulting in 2006 to become truly integrated, the five-star in this year also optimize the door shop structure, the local stores for a strategic adjustment of disadvantage.
This year, launched a strategic five-star headquarters westward shift of development strategy would increase the Sichuan five-star strategic investment in the market. Introduction to Ernst & Young, in 2007 the first out of the soaring bridge opened in popular malls as much as five-star performance of the first flagship store opened Eight cases, experiential marketing, consumer and market are generally recognized, the next star in Chengdu region soaring bridge opening new stores will be the standard shopping mall, that is to ensure the “port” under the premise, following the five-star business area selection based in large stores on the idea of competing with rivals get together, close contest.
Present, three five-star property has reached a strategic cooperation intention, negotiations are continuing and effective to carry out, such as no accident, 11 before the five-star will gain another victory, in the south of the first six to open the store, its business area will exceed 10,000 square meters, as the largest star in Chengdu, facilities, equipment, the best stores. The other in October to December period, the star will be the shop’s tentacles into the city and north of the city, to complete the 07 five-star market in Chengdu, east, west, south and north, the strategic layout of the perfect ending. Meanwhile, in the second half, several stores will be full of Chengdu area adjusted by introducing fine, high-end, affordable, experience of market position, completed three of the transformation of the old stores, so the five-star market in Chengdu, more competitive . As the work progressed smoothly, Five Star will adjust the strategy to speed up the pace of expansion, the second half of the surrounding cities and counties to conduct site in Chengdu, Chengdu strategy for the deployment of large lay a solid foundation.
1000 million in total customer segments
To Ernst & Young believes that the domestic appliance industry is in the homogenization of retail competitive situation, each chain wants to change from different sources for solution, but in terms of actual effect, the market and consumers are not recognized ideal, service innovation has become the focus of Five Star the past two years of work. In December 2005, Five Star was first introduced in the industry, “appliance consultant” concept, its core concept is to provide consumers more personalized free consultation service, lowering consumer costs.
06 Five Star and Best Buy marriage, five-star appliance consultant model and Best Buy “customer centric” notion which is not only a simple change of a service model, it is diluted operators of parochialism in the sales process, home appliance chain store sales on the overall pattern of healthy competition played an effective role in promoting. To Ernst & Young said that at present, five-star mode appliance customers have more than 1 year, Five Star will continue to improve the future work of this service model, rising, he said Best Buy invested nearly 10 million customer segmentation strategy project is also the core concept of customer-effective extension.
Concerned about consumer shopping experience
Unprecedented homogeneous competition severe, five-star open a new path. New this year, soaring out of the store made the bridge “experience”-style shopping concept, at this point, five-star fully learn the foreign home appliance giant “experiential marketing” strategy, the customer-oriented business activities in the first place .
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