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Networking is a Numbers Game – A Lesson From Twitter on Approaching That Numbers Game the Right Way

More is better, especially when it comes to business leads, right?  Well, it depends.  Have you ever come home from a networking event with your pockets full of business cards, yet none of them really turned out to be useful?  Read on to discover how to play the numbers game correctly.

Let’s look at Twitter for example…

Let’s take Janet (not her real name), who has proudly accumulated 10,000 followers.  She was all excited when she sent out an announcement of her new ebook.  Unfortunately, she discovered that the numbers meant very little when it came to results.  Many of those 10,000 people did not seem the least bit interested in what she had to offer — or even in the same things she was interested in.

Diana (not her real name either), on the other hand, had a much smaller group of followers.  Yet every time she sends out a tweet, for example about a new article or a product she recommends, many of her followers go check it out.  Quite a few click on her links.  And some buy.

She also gets a lot of personal messages and retweets — her followers are her fan club and community.  Janet’s followers, on the other hand, barely know she exists.  They’re following thousands of others, and they may mostly go for the numbers themselves, just as Janet does.

So what can we learn from this?

Chances are, you have experienced something very similar in more traditional networking as well.  You may have been to an event and returned home with 50 cards.  But when you tried to follow up, nothing came from it.  The people who gave you their cards had no idea who you were, and neither did you know who they were.

Imagine what might happen if you were more selective and focused more on establishing quality relationships with people that actually are a good fit for you.  You might only get a few cards each time, but chances are that when you follow up, people will remember you, and you’ll remember them as well. 

And chances are also good that you’ll have things in common.  And that’s a great basis from which to start building a relationship, a relationship that can lead to a long-term personal friendship as well as to a lucrative business relationship.

So where does that leave us in terms of numbers?  Are big numbers always bad?  Not at all.  The bigger the events, the better your chances that you’ll find people to connect with.  Just don’t try to connect with as many as possible but focus instead on finding those that are a great fit for you.

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