2010 years: the strong to the weak more
2009 kitchen industry output value 1.85 trillion yuan, an increase of more than 12% in 2008. Outlook 2010, still hot property market, strong buying demand, coupled with the rapid development of the inertia in 2009, making
Home Enterprises are still complacent, Bathroom Market is a matter of course placed greater expectations. Then baked “sanitary leader in the top 10” on the one hand provide a benchmark for the industry and the power of example, on the other hand for the sanitary ware brand offers consumers the right choice.
Recently, in the “Strategy 2010 Annual Osman ware” on the top Osman proposed “deep plowing secret agents, teamwork, building three-dimensional
Marketing The new model “of strategic planning, its” three-dimensional marketing “and the first to enable the proposed FEA integrated marketing communication approach, causing the industry and the media well studied, we can see that Osman is starting the 2010 campaign.
As the “Matthew Effect” revealed truth, “the strong get stronger and the weak weaker,” the phenomenon is staged inside bathroom industry in the next few years, companies will form a larger bathroom local brands, “more than a few super-strong” will gradually form a pattern.
Recently, China Building Decoration Association selected the “2009 Chinese Kitchen hundred enterprises” and “sanitary strong leader 10” list, at various institutions in the current domestic sanitary selection of enterprises, China Building Decoration Association introduced in the reference value of this selection is quite good.
Hundred kitchen in 2009 list of companies, basically covering all the cabinets, bathroom,
Hardware , Accessories, electrical appliances, ceiling, shower room, bathroom cabinets and other major industry segments, well-known brand, which by the Osman,
Kohler , Musician, East Tower, Leroy, Wai-tat, and into, constant cleaning, Fine, ten new music and other bathroom business constitutes a “sanitary leader in the top 10” is the industry’s most influential brands bathroom put together.
Have veterans that this was a major kitchen brand in the true sense of the contest, but also a well-known kitchen brand in review of the Competition. In fact, “the top 10 leaders in bathroom” and released, meaning far more than these, more importantly, reflects the rise of national brands and bathroom sanitary ware market in China’s competitive landscape changes are taking place in China.
Sanitary means of diversification of competition
From basic channels, product competition, to the brand and service levels of competition, from relying on distribution channels, retail outlets,
TV Sets, outdoor Advertisement , DM single other promotional channels, to root out the value of Internet marketing, sanitary means of brand competition will become increasingly diverse. Speaking in marketing, except in price on an issue, the major brands will be more to ‘go global’ strategy, a variety of Customers, signings, community promotion, designer line, etc., will send useless.
, Of course, the product of new technologies, new designs, new ideas, new concepts are also important to promote the natural means, such as first proposed by Osman Bathroom “Bathroom evolution” concept, and promote “the whole bathroom space”, they played “Heart With the water moving, “” easy life “and other lifestyles and ideas, these strategies consistent with the needs of consumers, provide consumers with the convenience of life, while the enterprise to build a strong competitive edge to provide a guarantee. It can be expected that by 2010 China will be more sanitary industry, intense competition, the strategy adopted will be more innovative content and value. Not only that, like event marketing, the topic marketing, event marketing, interactive marketing, marketing and FEA cartoon network and other innovative marketing integrated marketing communication tools will also become an important marketing business choices.
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