You’ve signed up for a standard 10-foot area at the next industry convention in town, and now you’re looking at what type of trade show booth you want to purchase. Narrowing down the style is intimidating enough, but have you thought about size? The size of portable trade show displays is absolutely crucial, because it has such a big impact on how your company is perceived. The actual size is important, but the perception of its dimension is crucial. If the unit feels overbearing and overwhelming, it might scare away visitors. Think ahead, plan your space out ahead of time, and you’ll have success no matter what sized tradeshow exhibits you pick.
Small Tradeshow Exhibits
It is very hard to make a table top unit overwhelming. If you’re looking at pop up portable trade show displays or panel units that are made specifically to go on top of a table, you probably won’t find that you’ve made it too big. The only limitation on size here is logistical: you can’t use a stand larger than the table can hold. If you will be exhibiting at a space on a table provided by the convention, you’ll need to determine how much room you have on that table down to the inch. Ensure that you have enough room for your main stand, and leave extra space that might be necessary for supports. There is nothing worse than having a unit you can’t use because of bad measuring.
Medium Portable Trade Show Displays
This size bracket is the most susceptible to improper sizing. The reason for it is simple: companies will often misjudge the impact of tradeshow exhibits this size simply because they don’t fit neatly into any other category. They’re not quite large enough to fit in with the very large portable trade show displays, but they’re not small enough to fit in with the table top units. Instead, their size must be determined by their style and by the company’s needs.
Any style which features a projection outward from the back wall will tend to be more intimidating at a larger size. Many companies choose a trade show booth comprised of one single back wall, either formed from multiple consecutive banner stands or perhaps by panels. Whatever the method, the look is very much the same. The benefit is that you can use the full amount of space that you’re given. With just a back wall, it’s virtually impossible for portable trade show displays to become overwhelming.
If you are using any other design, you should be careful. Tradeshow exhibits can be hard to judge before you see them in person. If possible, lay out the entire trade show booth on a scale model. Try moving a number of scale people around, and see how it compares. When in doubt, make the unit smaller.
The Large Custom Trade Show Booth
When choosing this type of unit, you’re unlikely to be deciding alone. The company should steer you toward an open design, one that allows a lot of walking room. The most successful large units have an airy, open feel that encourages visitors to move through them. Walls should be high-impact when they appear, and may include transparent elements.
Before you finalize the set up of your tradeshow exhibits, do a final walkthrough. You want to see everything for yourself, ensuring that all sizing is appropriate. No matter what size you’ve ultimately chosen, you should get the same feeling from a well-constructed stand: it should feel right for your company. If you’ve accomplished that, you’ve accomplished your goal.
Chris Harmen is an author for Skyline, offering portable trade show displays of every size. From customized tradeshow exhibits to innovative new designs, Skyline is a recognized leader in convention technologies.