2010 Guangzhou Asian Games approaching, the public expectations of athletes trained hard to create good results, the organizing committee teamed up to prepare “on site” sports event, at the same time, a no smoke, relatively more intense “marketing warfare” has been in the “off” war: It is understood that the number of Asian Games Organizing Committee signed sponsorship has created the most history, income indicators to create history as the most. A large number of companies have started marketing the Asian Games, to seize business opportunities.
Means of a large number of differences exist Marketing
As the proverb says: “the world leaves no two identical.” Marketing in the Asian Games, all enterprises have emerged with the layout of the strong, the subtle way, the idea of rigorous, the effect of significant does allow people to relish.
Technology innovation shaping the “Digital Games”: previous international sports events are always replacement technology products, while the China Mobile Asian Games in 2010 as Senior Cooperation Partners, working hard to provide for the current Asian Games, “the most advanced technology, best service, the most abundant business” of the three solemn commitment, “to make the Asian Games and tangible, visible, keeping many to live. “This is China Mobile Guangdong employees recently filed a phrase often. Invest 1 billion yuan for the “Digital Games” project, and the Asian Games venues and public areas for “TD-SCDMA + WIFI” depth of coverage; plans and are being implemented and co-host the Asian Games host city of the network to achieve full coverage TD ; based on TD network wireless broadband Internet access, mobile TV, mobile payment, e-tickets, that is, making the transfer, the phone reported a series of Asian business and services, etc., all manifestations of the ongoing innovation of China Mobile shaping the “digital Asian Games,” the determination and courage.
Followed by Asian philosophy: Wong Lo Kat herbal tea rapid development in recent years has been a local brand from the rapid development of strong national brands, as the Asian Games the only non-alcoholic drinks senior partner, is the Chinese brand The first side of the international top-level competitions, will exclude many international beverage giant has rewritten the world the situation dominated by foreign brands.
It is understood the JDB beverage company and a subsidiary of Wong Lo Kat brand has developed a detailed marketing plan Asian Games. In two years, Wong Lo Kat will promote the Asian Games in promoting the Asian Games the same time, followed by ‘Thrilling Games, Harmonious Asia’ in Asian philosophy.
Multidimensional construct were synchronized advantage: 361 degrees as the senior partner in the Asian Games, which carries more of the glory, but also get more opportunities, through the use of land, sea, multi-dimensional synchronization construct, has a certain extent, marketing head start cent won the Asian Games:
Land: 361 degrees currently in 31 provinces and regions, with sales network with more than 5900 authorized to operate stores, footwear, apparel and accessories products include Basketball , Running, Table tennis , Badminton, comprehensive training and other sports series, a powerful end-strength of 361 brought more development possible; in the Asian Games, the terminal will create unique images on the theme of space image of the Asian Games, to meet consumer shopping needs and experience.
Sea: In the occasion of the 500-day countdown to the Games, “Kukachin Princess” loaded with more than 20 countries in Asia on the blessing of the 2010 Guangzhou Asian Games slowly into Hong Kong, 361 degrees using the sea “Silk Road” in visit 45 countries and regions, to publicize and promote their own brands, but also brought more visibility own;
By air: after the Olympics, with 361 CCTV, Tencent and other mainstream media’s cooperation, to expand its own influence. 361 degrees on June 15 -17 days while Sina, Tencent, SOHU, NetEase, school, cats and other famous sites flutter focus on the Asian Games in the spirit of large-scale dissemination of interactive activities for consumer participation in next year’s Asian Games in preheating The move will greatly enhance the brand reputation.
2009 6 30, 361 degrees were successfully listed on the Hong Kong Stock Exchange, successfully listed on the east by 361 degrees will further strengthen the brand and marketing efforts, increase productivity and R & D capabilities to respond to rapidly changing market and consumer demand.
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