To answer for the question why Youtube is an effective video marketing tool, we have several ways. Youtube is a great way to help discovering aspiring entertainers, stand-up comics and many other celebrities. With the position of the number one and most popular video sharing website in the world, Youtube developed not just a celebrated website but a vehicle for future stars.
How is it possible for YouTube to create stars and celebrities? The answer is very simple: YouTube is a popular and accessible choice. This is a social community where everyone is encouraged to upload videos for the rest of the world to see. And anyone who is interested to watch the videos is not required to become a member. Its openness allows us to reach other people through their video posts and we don’t even have to be friends.
YouTube is the go-to video sharing platform of at least 45 million internet users worldwide. Any one of those 45 million could be a Hollywood talent scout, celebrated movie producer or a business tycoon. These days, the entertainment industry relies on the selection of YouTubers to pick new talents to add to their roster. It is not surprising how a lot of talents have been pushed forward from obscurity.
However, talent scouts do not sift through hundreds of videos every day to find a gem. They do filter their search and most often, they search for popular videos made by unknown persons. And there are a lot, which makes the competition stiffer. Remember that YouTube has millions of members and billions of viewers every day who most likely aim for the same thing, internet fame.
Those who are interested in internet fame put in so much effort in their videos. They do a certain level of research and take time to retake their scenes and think about their backdrop. Although they all seem impromptu, most are actually rehearsed, it is just that they want to do more than just be online, they want to be effective. And they are marketing their talent in the best and modern way they can.
Originality should also be considered. There are thousands of videos uploaded daily on YouTube and there is a constant want to be in the Most Viewed category. The videos must possess a uniqueness that would say something about the creator’s imagination. The idea must be unique yet it must be able to blend in with other videos, otherwise it would be difficult to appear on the related videos suggestion tab., which is also an important factor in gaining viewers.
You can call them ‘wannabes’, but those who upload videos of themselves showcasing their talent are the ones who make YouTube a very interesting and entertaining website. They make YouTube even more effective for video marketing because they make themselves seen, heard and talked about. People who do not know them personally spread their video link out to their friends to share the entertainment value. Videos are uploaded free without obligation and the end user gets it with the same ease.
Matthew Iannotti is a marketing consultant in the New York City area. To learn more about Social Advertising