Business cards are one of the things that business owners can’t do without. It is something that a legitimate business owner should have because people in general look for a business card when they need to transact with a business owner.
A business card is a means to formally introduce yourself and your business to your target clients. It is also a means to exchange personal information that you will be able to use in the future when you have a need for the services provided by the other person.
With the information provided in a business card printing, these collaterals are often used to market and promote not only the person but the business as a whole. They are definitely the best way to give people the information to get service providers for their everyday needs. Business cards are just the best ways to spread the word and help your business get leads for prospective buying clients.
You can either print your business card with information on just one side or on both sides of your paper stock. You can also choose whatever design you want to represent fully the image you have for your business. But the most crucial consideration you have to make is to choose the business card dimensions.
Business cards vary in terms of card dimensions. According to your need and design, your business card printing can be different and unique that can definitely stand out in an otherwise busy marketplace. But you also have to consider that in order for your target clients to keep your cards for a very long time, you have to have dimensions that can fit inside a wallet or a purse. Because if not, it would certainly be a bit hard for your recipients to hold on to it.
And to further help you understand the different sizes and shapes you can apply to your own card printing project, here are some easy and simple tips for business card design and printing.
According to the accepted dimensions of the United States, a standard business card is measured at 3.5 by 2 inches. It is the same dimensions accepted in both Canada and Latin America. However, if there are bleeds applied to the printing, the dimensions would measure an extra 1/8 inch in the size. The extra space is needed so that the business card can retain its original layout even when it is cut down to its original size.
The business card size should be equal to the measurement including the area where you apply the bleed. The measurement then should be at 3.7 inches as the width, and 2.25 inches in height. But if you determined that you don’t need to apply the bleed, then you can always set your size to the standard size of 2.5 by 2 inches. You can also cut down the area where you place your bleed after finishing the printing of your business card.
It is therefore important that your information and design should be within the parameters of the dimension of the business card. However, if you think that you still need to put more information about your business, you can use both sides of the card. There are many design ideas you can find online and offline to help you design both sides of your business card.
For the rest of the world, in the United Kingdom, the dimensions are 3.346 by 2.165 inches. This dimension is also followed in the some of the European countries such as Spain, Switzerland, Germany and the Netherlands. While in Denmark, Australia, New Zealand, Norway and Sweden, the dimensions followed are 3.54 by 2.165 inches. On the other hand, Japan follows the dimensions of 3.582 by 2.165 inches for their standard business cards.
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John Ray Daniels is a specialist of brochure printing and is also a web designer. He is knowledgeable in printing and continues to support the developments in the field to help out companies in their business marketing needs