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Popular in the industry has been concerned about the exposure TV CCTV manufacturers recently self-built content platform Jurisprudence, relevant departments will be issued by the content management practices, it is this heatwave burn the content from the television terminal building. But many
Company bosses said the standard of its contents during the course of the interests behind the game.
Hundred network access fees equal to 3% of gross profit
“Jurisprudence is the Internet television events in the development of an episode, the final point is the standardization of the content.” Qinghua Wang Xiangdong deputy general manager of digital TV technology connection yesterday acceptable Sina said, “but this that is not so simple. color TV manufacturers Internet TV content and standardized process, in fact, the process is a game of interest. “
Tongfang was the first to respond to supervision, and obtain relevant content licenses Internet TV network of television stations in China (CNTV) to establish cooperation in the TV business. “We are also in accordance with the rules of the game CNTV playing, CNTV want to charge for each TV, we are just this cooperation model.” Wang Xiangdong no denying CNTV a strong position, “each television network well over 100. To be honest, this standard is not consistent with the level of TV company’s profit margins. TV industry average gross margin is not high, about 2% to 3%, while the 100 is equivalent to the gross margin of 3 points. “
Cooperation with CNTV Also on
Not long ago, the two sides announced the establishment of the Joint Institute, but TCL television content in the cooperation of the Internet has no choice CNTV, but the number of Hangzhou, China. “Our factory is very little room on the choice of cooperation, only to find cost-effective high content home business cooperation.” TCL, a top executive said yesterday on the SAN, the number of modes of cooperation with China is charged according to each television network fee, the price is relatively low, but the specific amounts were not disclosed.
“Normal channels” self-built platforms, the cost is 50 times
Not made in the relevant departments “ban” notice and content of the license before the TV companies have established their own content platform, Skyworth a cool open
A music education, TCL has MiTV. Without exception, these platforms had been exposed CCTV 11 Jurisprudence and involving pirated content. Color TV manufacturers in the shouting injustice, but also feels helpless.
“Our content is filtered, and download and demand are copyrighted.” The TCL executives said.
“We are a healthy self-built content platform content, and the cost is very low, in a reasonable range.” Skyworth Group Brand Director, said Shen Jian on the SAN, “Skyworth cool to open a separate company in operation registered capital of 500 million, royalties are not a lot of late. Skyworth TV sales last year, about 700 million units, with 70% to 80% have Internet capabilities calculating the ratio, each television network fees of more than only 1 yuan . “
And CNTV the network access fees compared to the cost of self content platform is only 1 / 50. Industry experts said that as the patterns are different, the price can not be simply compared to the actual gap may be not so great but the cost of self-built well below the content platform with only a few “legal” content providers to cooperate, which is determined no doubt.
Triple Play should not create new
“Currently, we are self made content platforms do not have to stop.” Shen Jian is regrettable that, although the contents of which have alleged copyright, and have cost advantages do not comply with the relevant departments of the management practices .
Early as last August,
Issued a notice requirement, through the Internet to connect a TV or set-top boxes and other electronic products, audio-visual programs to the TV end-users
Should be made to television to receive audio and video programs integrated terminal operating services for audio and video programs permit dissemination of information networks. This was widely interpreted as the Internet television industry’s only a “ban.”
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