“National milk began to poor sales, including a number of departments including the Ministry of Agriculture are urgently seeking the cause Dairy Inventory, to find a solution. “Yesterday, in the domestic authority of the news media upload the same time, Shenyang milk market to explode, set off two years the most severe price wars, domestic and imported milk powder milk trial of strength between the two camps escalated again.
Domestic milk powder “tour” fight back
Children today that drink milk? Be the most difficult question to answer in 2009. Li Yuan from the milk shelves at one end, walk the other side, is still undecided. From ” Sanlu milk powder Events “to” stone gate “controversy of milk consumers into an unprecedented” mass confusion. “Face of consumer confusion, the formula manufacturers finally sit still. From the beginning of this year, a variety of promotional gift filled to capacity Chen Cheng after another appearance in the milk shelves.
This week to Dumex Represented by foreign milk powder, just hit an unprecedented “buy back 50 of 300 vouchers,” flying crane, Mengniu Wei-Chuan, the cradle of the four domestic brands will begin to “buy a barrel of a barrel of gifts,” such as milk powder market, to respond to unprecedented concessions, thus, has struggled in the domestic and foreign milk powder was finally declared war.
“Now is the milk made the best time to fight for market share.” Shenyang Music Friends of the head of maternal and infant supplies store, “said Sanlu milk powder incident”, the Western milk market expanded rapidly, should not have accounted for advantage of domestic milk powder to the point where almost the shelves. Dumex caught in the “stone gate”, consumers began to look to re-transferred to the supervision of up to further strengthen the China-made milk powder.
Inventory pressure forced domestic milk powder
“This is not a domestic milk powder in the provocation, but were forced to.” Milk powder made in Shenyang Proxy Business bluntly. It is reported that “Sanlu milk powder incident” occurred, the international dairy industry competitors will take advantage of, and to 16,000 yuan / ton of cheap milk powder to the Chinese market, dumping, and domestic milk production costs 25,000 yuan / ton , made a huge difference, and many domestic dairy processing enterprises Food Enterprises have a large number of imports of cheap milk powder, only the fourth quarter of last year, it imported 7 million tons of milk powder, leading to a substantial decline in domestic milk sales, a large processing enterprises Package A serious backlog of milk. As of last November, China Dairy Industry Association research shows that the country has reached 300 thousand tons milk powder stocks. “Recently unsalable milk began to rise.” A domestic milk manufacturers said that if this situation continues indefinitely, not only directly threaten the survival of the domestic milk company, but also spread to the entire Chinese dairy industry has led to local milk surplus, milk purchase prices decline further. At that time, Cow will be hit hard.
Milk into a difficult period in Liaoning
“Despite the price war is now the first formula, but if things go on, the liquid milk market will sooner or later be affected.” Liaoning Province Luge Chuan Dairy Association, the Secretary-General said that the current dairy market share in Liaoning recovery to insure that only about . Today, the hand is pressing harder and harder for the international competition, one side is the market shrinking consumption, the dairy industry has entered the most difficult period. If the domestic dairy industry does not pull up the entire dairy industry will enter the deadlock.
It is reported that China has Dairy products About 200 companies, half of which are SMEs. Although domestic brands accounted for 65%? 70% of the market sales, but foreign brands making up about 60% of market sales. In recent years, some foreign brands have been cutting prices to fighting the enemy in mid-market, last year’s outbreak of “melamine” event is to accelerate this trend. Insiders said that although many of the recent controversy over the quality of foreign brands deep, but they have been doing public relations crisis, and taking even two or three companies into a crisis that will not jeopardize the entire foreign brand dominance in high-end, so , this year’s competition and foreign brands of milk will focus on mid-market, and now the price war, but foreign-made milk and milk product market competition to re-adjust the prelude.
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