From 8 years ago, the agency began two brands Air Conditioning, Five Star has developed into seven provinces across the river north and south of a large home appliance retail group. Yesterday (06 December 3), five-star announced, starting from December 9, five-star through the two-week “National Pratt & Whitney,” celebrating its eight birthday, the billion consumer feedback. Five Star King Star introduced Planning Director of the Centre, the December sales division of profits is no longer a performance indicator based assessment.
80% price cut red label
Appliance end of the year war broke out
King Sing introduced in preparation for the eighth anniversary celebration, the five-star 2 months ahead and started playing for stocking promotional resources section. Intensity of high-profile star such a large home appliance end of the year war broke out, on the one hand is the star to expand market share, more importantly, the opportunity to promote sharing profit to repay tens of millions of consumers. This reporter learned that the current five-star division headquarters have been established to the detailed sales targets, and make clear that the right margin requirements.
It is understood that the five-star prepared for the eighth anniversary specials, factory orders, promotional gifts are all in place. Five Star Center Library marketing materials, a custodian that the normal promotional goods stores have been kept full, the current five-star product library has been used to store promotions. Members of the five-star prices have stopped all nuclear sabbatical every day price reduction for the product development of new labels, in accordance with relevant regulations, labeling and promotion price promotion causes. Eye-catching red label price cuts accounted for 80% of the current store merchandise.
40% of the national Zuigao Jiang
Promotion of small household appliances ice wash
2006 Five Star high-end products in the growing proportion of sales, marketing high-end electrical appliances gradually become the main characters. Flat-panel TV, the refrigerator door, drum washing machines and high-end kitchen appliances sales raise the most significant recent trend is still bullish on flat sales.
During the five-star anniversary
eight, flat-panel prices will decline, enabling consumers to buy lower the threshold for large-screen flat-panel, color TV National Heavy 10% to 40% over 2000 direct consumers to purchase TV down from 200 to 500 yuan ; over 5000 straight down from 500 to 2000 yuan; over 8000 straight down from 800 to 3000 yuan; over 12,000 straight down from 1000 to 5000 yuan.
The same time, the five-star national linkage Panasonic refrigerator, Haier refrigerators, washing machines and other famous brands, the joint “benefits” war. Consumers to buy refrigerators, washing machines or purchase single items over a certain amount of ice wash packages are high-value gift.
Following last week’s five-star system of heating appliances in 2006 Festival, the weekend will be the main push the five-star boutique air conditioning products, new products, energy efficiency portfolio, consumers hang up, Guiji have gift. Promotion of heat intensity of small household electrical appliances will also be hot upgraded to large-scale activities in the main buying gifts.
Year-end returns 4 million members
6 points Duijiang day goods
Eight anniversary of the Five Star 400 million members across the country also brought a special “gift” membership card to enjoy five-star addition to the priority-one appliance consultant full intimate service, also recommended in the Five Star Member area, access to key category according to season recommended 4 to 6 models, enjoy shopping, can have a certain discounts and services.
In addition to local merchants and enjoy the door point of consumption discount merchants, the five-star members in eight anniversary of the membership card can also be converted to gift points. In Nanjing, Five Star all supermarkets from the beginning on December 6, members of the value of at least 5000 points can be exchanged for 30 per gift, over 8000 points to redeem the value of 50 per gift, over 12,000 points to redeem the value of 80 gifts, over 20,000 points to redeem the value of 150 per gift, over 50,000 points to redeem gifts worth 300 yuan.
That they pursue? Pursuit of market share, to seek to benefit consumers, the pursuit of the eighth anniversary celebration of the real
Home appliance chain
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